MTV to launch a bingo site

At a time when several bingo sites are struggling to stay alive, the entertainment giants MTV have announced that they will be launching their first online new bingo sites shortly.

The site, to be called Up Your Bingo, will be run by 888’s Dragonfish division, so will have the same software as more familiar sites such as Silk Bingo, Wink Bingo and Foxy Bingo. It will target the UK and Irish markets and will be advertised on MTV’s music channel and on VIVA.

The CEO of 888 and Acting Manager of Dragonfish, Gigi Levy, said; “As a leader in the field of gaming software and services we wish to form partnerships with market leaders from other business sectors seeking to monetise their assets. MTV Networks is an internationally renowned brand, and we are proud to launch their first entry into online gaming. The strength of Dragonfish’s bingo product offering, coupled with MTV Networks’ marketing reach, provides an exciting platform from which to build a successful partnership.”

Philip Bourchier O’Ferrall, Senior Vice President, Digital Media, MTV Networks International, UK & Ireland, said; “We are delighted to have agreed this new deal with Dragonfish which marks our very first online gaming initiative. At a time when the market for online games and virtual worlds is continuing to grow, collaborations such as this one provide responsible and enjoyable gaming opportunities for our audience.”

The announcement came at the same time as shares in 888 hit new lows. The share price was 34.5 pence, down from a 52 week high of 121.5 pence, and far less than the April 2006 high of 240 pence a share. 888 is currently valued at £119.5 million and is widely considered to be a potential takeover target.

Related bingo news:

1. Dragonfish have confirmed that there will be 2 online bingo brands launched
2. Dragonfish expands in poker field
3. Costa Bingo to continue with Dragonfish
4. Giant 888 expands again
5. Cozy Games to launch multi screen bingo