Ladies prefer bingo!

October 6, 2010 - by Jaymac · Filed Under online bingo news Leave a Comment 

It has recently been found that online bingo is still a pastime predominately played by women.

Wiki Bingo has claimed that recent research shows that 70 per cent of those who spend their spare time on online bingo sites, including Ruby Bingo and Polo Bingo are female. However, when looking at the number of people who actually frequent bingo halls, the percentage drops to 60! Yet this is still above the half way mark.

“For now at least, it appears that online bingo will remain mostly female,” the news provider remarked.

It has been argued that one of the main reasons for these findings is that the majority of the marketing is aimed at women. An example of this is when bingo providers are paired with brands favoured by women such as television soaps, and so they are only being exposed to one segment of the market.

Although bingo used to be seen as a hobby for elderly ladies and so it may be harder for the online bingo world to entice men to click onto their sites – they will have to think of a different kind of bingo bonus!

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