YouTube to allow gambling adverts

In a move that could be quite interesting to various parties YouTube, the popular video sharing website, has said that they will allow; “licensed entities located in England, Scotland, Wales, Italy, France or Spain” to run online gambling advertisements on YouTube videos, according to new advertising guidelines which have been posted on the site.

There will be some restrictions though, and a viewer will have to verify that they are 18 or older before they can view any content. Companies will be able to run advertising campaigns on their own channels as well as TouTube’s home page and video pages.

Google actually owns YouTube and over the last 2 years they have been slowly easing their once strict policy on gambling restrictions. In October 2008 Google lifted their Adwords ban on internet gambling advertising in the UK which saw a sudden flood of activity.

It is widely believed that Ladbrokes will be the first company to run a display advert on YouTube, although we are sure that many other companies will follow, as they attempt to introduce their brands to a new and so far untapped market.

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