Star in new Mecca Bingo advert

September 24, 2010 - by Tom · Filed Under London Bingo News Leave a Comment 

From September 29th a brand spanking new advert for Mecca Bingo will be aired. The commercial is called ‘A Mecca Moment’ and will be hitting screens all over the UK over two different periods between now and Christmas. The first wave of adverts will be shown from 29th September until 12th October and the second wave will take place from 25th October until 7th November.

The ‘A Mecca Moment’ commercials focus on actual Mecca Bingo players relaying their own Mecca moments, whether they are about winning, what they have done with their winnings or what they have always dreamed of doing if they ever win. The commercials promise to feature some lovable characters and will be well worth watching.

Running in conjunction with the advertisements will be a social media campaign which will include a variety of social media platforms including Facebook, Youtube and Twitter. Mecca Bingo are hoping that players who did not manage to get involved in the commercials will upload their own Mecca moments. Of course there will also be an incentive of a bingo bonus. By uploading their moments, players will be able to win £50 online free play and £50 cinema vouchers will also be given to the most popular Mecca moments.

By adding the social media elements to the advertising campaign, Mecca are encouraging their players to interact with each other but also the help build an even stronger brand awareness.

The world of bingo has been launching some brilliant advertising campaigns recently. Bet365 Bingo have released a new commercial and of course there is the Queen of Bingo advert starring the legendary Barbara Windsor for JackpotJoy. Let’s hope Mecca Bingo’s new advert can enjoy the same success!

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