NYX Interactive Acquire Cashball

NYX Interactive, the Swedish online bingo software provider have just completed the purchase of Bingo network Cashball, one of the most innovative network operators, from Bonnier Lottery.

Steffan Lindgren, the CEO of NYX was extremely pleased with the deal and said; “In addition to being a transaction, in financial terms, it is also an acknowledgement that we have chosen the right direction – that allows Nyx to create greater benefits and value for our customers. We will be able to deliver customer projects and value added services more rapidly than ever. We have a unique market position that will create a huge opportunity for existing customers and new bingo sites for any operator who wants to connect to the Cashball network. The Cashball services and the NYX Rapid Platform together create a framework for operators to be proactive against the rapidly changing market and add content that they know their players want.”

He added “Bonnier Lottery sees the value in this approach and will continue be a close partner to Cashball and NYX Interactive. Their focus will remain on the parts of the business that are closer to Bonniers core values such as distribution, marketing channels, content and brands.”

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