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Free bingo money to disappear?
The last couple of weeks have seen several awards ceremonies, notably the Online Bingo Summit and eGaming Awards. As well as being a time when companies and sites were rewarded for their work it was also a time when leading people in the bingo industry aired their views, and an interesting one was the discussion on whether free bingo is a good or bad thing for the industry.
Leigh Nissim of GTech chaired a debate on the subject of sites offering free bingo. There are a large number of operators who believe that there is a place in the industry for free bingo, but they also believe that some websites have gone too far with this. This in turn has spoilt the game for players who like to spend money.
In 2009 many sites offered ‘play for free’ and ‘win for free’ promotions, but although this approach is great in the short term it is not sustainable in the long term, and could in fact cause the industry to go into decline by giving players the expectation of free bingo, rather than a loyalty ot trial bonus.
Simon Hannah, a well respected bingo operator who has seen the problems caused by free bingo in land based clubs can see the online bingo sector facing the same difficulties. He believes that now is the time to think seriously about how free bingo is controlled, and to act on this before everyone jumps on the bandwagon.
Another panellist, Wayne Howe, expressed his belief that free bingo was a great tool in introducing players to a site and allowing them to have a taste of the games. It was agreed that bingo sites should make a larger distinction between free and pay to play bingo, thereby making the games more attractive to players that do want to make a deposit after their initial free trial.
Tombola recently offered free bingo to their players, but only to those who have previously made a deposit. This is seen as a good tactic, as otherwise loyal paying players could end up subsidising those who just hunt for bonuses and free money. This in turn may lead to depositing players either doing the same themselves and stop making deposits, or getting so disillusioned that they stop playing bingo altogether.
Operators such as Tombola give out free money wisely and have a large number of loyal players who believe they get great value for money. They have several years experience in the bingo industry and seem to have developed a successful long term strategy.
Last year Cheeky Bingo was introduced onto the scene, with their emphasis on free bingo, but after an introductory push Cashcade soon decided to concentrate their efforts on Foxy Bingo instead.
Brought to you by London Bingo News
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